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OR DRUK

VITKIN

Designing a new website for Vitkin Winery with the goal of refreshing its current look and improve the user experience. The focus was on creating a clean, elegant design that aligns with Vitkin’s identity while ensuring intuitive navigation and clear content presentation, to ensure a seamless digital experience for visitors.

UX/UI | WEB | MOBILE | WIREFRAME

This project was created as part of my work at Studio Nerubay

NEXT PROJECT

VISIT WEBSITE

Vitkin Winery is a family-run boutique winery rooted in tradition

and nature. Located near the Alexander Stream, it pioneers Mediterranean-style wines with unique grape varieties and unconventional blends that emphasize authenticity and innovation.

Vitkin Winery is a family-run boutique

winery rooted in tradition and nature.

Located near the Alexander Stream,

it pioneers Mediterranean-style wines

with unique grape varieties and

unconventional blends that emphasize

authenticity and innovation.

PROBLEM

The old website was cluttered and difficult to navigate, making it hard for users to find information and connect with the winery’s unique identity. The design didn't showed the brand’s values, and product pages lacked engaging details, leading to a frustrating browsing and purchasing experience.

SOLUTION

The redesign introduced a clean, structured layout with intuitive navigation and enriched product pages.

The content was refined to highlight the winery’s legacy and unique wines, ensuring a seamless user experience.

TARGET AUDIENCE

Wine Lovers

Event Planners

Casual Shoppers

USER JOURNEY

Homepage Visit

Reads About

Explores Top Wine Picks

Navigates to Wine Shop