OR DRUK
NEWTON
NEWTON
Newton is an ergonomic chair brand that redefines what sitting means.
It’s not just a work tool, but a statement, reflecting who you are and who you aspire to become.
Inspired by innovation, precision, and human connection, Newton combines bold design with advanced ergonomics to create space
for focus, creativity, and freedom.
Because every person has their own way to succeed, and their own Newton to get them there.
VISUAL IDENTITY | PACKAGING | PRINT | WEB
This project was created as part of my work at Studio Nerubay
Newton is an ergonomic chair brand that redefines what sitting means.
It’s not just a work tool, but a statement, reflecting who you are and who you aspire to become.
Inspired by innovation, precision, and human connection, Newton combines bold design with advanced ergonomics to create space
for focus, creativity, and freedom.
Because every person has their own way to succeed, and their own Newton to get them there.
VISUAL IDENTITY | PACKAGING | PRINT | WEB
This project was created as part of my work at Studio Nerubay
The graphic language began with studies of human proportions
and the relationship between the body, posture and movement,
the foundation of ergonomic design.
Lines inspired by anatomical and proportional drawings became
a consistent element throughout the identity, creating a visual
connection between the human body and the chair.
Lines inspired by anatomical and
proportional drawings became
a consistent element throughout the identity,
creating a visual connection between
the human body and the chair.
Combined with bold typography and dynamic compositions,
the system expresses Newton’s focus on individuality,
movement and the different ways people work.
Combined with bold typography and
dynamic compositions, the system
expresses Newton’s focus on
individuality, movement and the
different ways people work.
